DENTAL INSURANCE CAN BE EXCITING.


‘NINJAS’ FOR DENPLAN

The dental insurance market is made up of three main players all saying pretty much the same thing. It was time to shake things up a bit.

Enter the Denplan Ninjas. These lean green machines were not simply some obscure brand mascot. This B2B campaign had a serious message for dentists; partner with Denplan and you’ll benefit from ruthless efficiency that will get your business performing.



Trade Launch Film

There wasn’t a huge budget to work with, but a tongue-in-cheek launch film shot on location at Denplan HQ got the industry talking.

Agency: Five by Five

CD: Martin Flavin

Art Director: Paul Archer

Copywriter: Neil Glasspool

Design: Stuart Deverill, Tom Weir