‘BIG JOBS SMALLER’ FOR TRADEPOINT

Tradepoint is the trade arm of B&Q and it doesn’t get quite the attention and love as it’s big brother. We were tasked with giving the brand a bit more oomph and standout. Tradepoint’s core USP is that they make life easier for tradespeople, so we landed on the idea that they make even biggest, most arduous of jobs feel that much smaller.